About Triad Entertainment International

The Creative Architect: Narrative Vision, 

Brand Architecture, and AR Experience Design

Dawn Blackburn is a veteran brand strategist and the visionary behind the “digital soul” of Brickosaurs Evolution®. With over 30 years in the design industry and 25 years as the owner of Fat Dog Creative, Dawn specializes in building rock-solid marketing foundations that bridge the gap between a company’s mission and its audience’s emotional response.

A Legacy of Strategic Design: Dawn’s career is defined by her ability to pivot across a diverse array of industries—including Technology, Travel, Education, and Entertainment. This breadth of experience allows her to identify the unique “voice” of a project and implement strategies that generate precise, desired responses. For the Triad, she serves as the Lead Narrative Architect, ensuring the exhibit is not just a collection of assets, but a cohesive, high-stakes adventure.

Engineering the “Phygital” Narrative: In the development of Brickosaurs Evolution®, Dawn has translated decades of expertise in Retail Experience Design and Brand Strategy into the digital frontier. She is the architect of the exhibit’s AR Narrative Layer, designing the immersive “Blue and Red Sector” environments and the Recode Protocol storyline. Her work ensures that the Augmented Reality serves as a powerful educational tool that resonates with the primary under-13 demographic while maintaining the sophisticated polish required for premiere venues.

The Power of Partnership: Dawn’s involvement in the Triad is anchored by deep professional roots. Her 43-year creative history with Tracy White and her 20-year collaborative relationship with David Rosenwasser provide a level of teamwork rarely seen in the LBE (Location-Based Entertainment) market. By merging her mastery of Brand Design and Engagement with cutting-edge spatial computing, Dawn ensures that the “Phygital Singularity” is intuitive, engaging, and unforgettable.

The Operational Backbone: Logistics, Scale, 

and High-Throughput Execution

Tracy White is a premier experiential strategist with over 38 years of experience engineering high-impact, immersive environments. As a partner in Raining Quarter LLC and a co-founder of Triad Entertainment International, she provides the operational precision required to transform complex artistic visions into stable, world-class touring productions.

Global Pedigree & Strategic Execution: Throughout her career, Tracy has led large-scale productions for global giants including Google, Oracle, and Allstate Insurance. Her expertise spans from intimate, high-stakes board sessions to massive activations for crowds of 3,000+, specializing in the seamless integration of creative direction with industrial-grade technical execution.

The Architect of Immersion: As the driving force behind Holiday Hullabaloo, Tracy mastered the art of managing high-value assets within a month-long, fully immersive environment. This project served as the catalyst for Brickosaurs Evolution®, proving her ability to coordinate multifaceted logistics and maintain the high-throughput flow essential for premier venues.

Bridging the Physical and Digital: In the Triad, Tracy serves as the bridge between Industrial Engineering and Spatial Computing. She ensures that the “phygital” layers of the exhibit—from physical AR anchors to the digital guest interface—operate with streamlined reliability. Her focus is on “moments that matter,” ensuring that every guest encounter is as operationally sound as it is magically immersive.

The Strategic Catalyst: Global Entertainment 

Pedigree & Institutional Credibility

David Rosenwasser brings a level of industry authority to Triad Entertainment International that defines the “Distinguished Market Product” standard. With a career spanning the highest echelons of global entertainment, sports, and tourism management, David serves as the strategic architect for the international scaling and commercial viability of Brickosaurs Evolution®.

A Legacy of Global Entertainment & Scale: David’s background includes leadership roles with the most iconic names in worldwide entertainment and sport. His experience with Feld Entertainment (Ringling Bros. and Barnum & Bailey) provides the “gold standard” for massive, high-fidelity touring productions. Combined with his work for the Los Angeles Olympics and Six Flags Corporation, David possesses an unparalleled understanding of how to engineer “WOW” moments on a global scale.

Destination Leadership & Market Positioning: An expert in the mechanics of travel and tourism, David has held top leadership positions in premier destinations ranging from the internationally iconic Niagara Falls to the historic district of St. Charles, Missouri. His tenure on the Governor’s Council on Tourism and various state Board of Directors (NY and MO) ensures that Brickosaurs Evolution® is positioned not just as an exhibit, but as a high-value destination driver for premier venues.

The Academic & Entrepreneurial Edge: Beyond execution, David provides the intellectual and entrepreneurial foundation for the Triad. An Associate Professor of Marketing and Sport Management at Lindenwood University, David also served as the Director of the Duree Center for Entrepreneurship. His mastery of advertising, public relations, and sponsorship adds a rigorous, data-driven dimension to the team’s bottom line.

The AR/XR Implementation Strategy: In the Triad, David’s role is critical to the Phygital Singularity. His deep understanding of crowd dynamics and touring logistics ensures that the Augmented Reality layers are seamlessly integrated into the physical exhibit flow. He ensures that the cutting-edge technology remains stable, profitable, and perfectly aligned with the high standards of global Location-Based Entertainment (LBE).